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A great opportunity

All of Cape Town’s children have great potential. When each is conceived, he or she is equal to the next. Each has the same potential to be somebody with the inherent power to be an agent of change and growth. Each one could influence Cape Town’s future, and as a group they could be a powerful force.

Cape Town EMBRACE aims to ensure all children born in our City have the best chance to fulfil their developmental potential.

A great opportunity

A great challenge

At the moment, not all of our children have this opportunity. There will be approximately 75 000 children that will born in Cape Town in 2015, but only half of them are born into an environment that ensures that their developmental potential is fulfilled.

Our goal is to create  a snowball effect of people connecting across the divide until all Cape Town’s vulnerable children are reached. We are starting with small groups of passionate people and working towards a vibrant and diverse movement of caring citizens. To be successful, we’ll need the whole city to get involved in creating opportunities for all its children. All this requires is for us to work together to contribute towards the development of future leaders in our City…

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A great plan

We have a great plan to radically change Cape Town by ensuring every child born in our city is given the opportunity to reach his or her full potential. We can’t make this happen on our own, though, so we’re hoping you’ll join us. Our patron, the Reverend Mpho Tutu is extending the invitation to you.

Need more convincing?

American Psychologist, Anne Masten, in her studies on human resilience, identified the three factors that build resilience in children living in even the worst of circumstances: 1) A caring parent/caregiver; 2) another caring adult and 3) modest access to opportunity at crucial times in a child’s life. This triad has been coined The Ordinary Magic. We want to harness this magic for every child born in Cape Town.

The Cape Town Embrace Action Plan

Our mission is to connect parents/caregivers of young children in Cape Town who find themselves in vulnerable contexts with a fellow citizen (called a “connector”) and to empower both parties to journey together to maximise the child’s development during those first crucial 1000 days. We are inviting the caring citizens of Cape Town to be another caring adult in the life of a child in this city.

Cape Town EMBRACE aims to partner with the city’s Midwife Obstetric Units, Non-Profit organisations, faith-based organisations and community-based secular organisations to enable an amazing movement of people connecting with each other across the highways and railways that divide us.

We aim to achieve this as follows:

  1. Mobilize city volunteers (referred to as connectors) from churches, mosques, synagogues and temples; book clubs, parent groups, social clubs and friendship groups.
  2. Partner these connectors with a community based organization, NPO or MOU (Midwife Obstetrics Unit) through which parents/caregivers with children in the first 1000 days are mobilized
  3. Conduct separate formal orientation group sessions with both the connectors and the caregivers to introduce EMBRACE and empower all with tools to connect
  4. Host family fun days or group gatherings to introduce caregivers to connectors. At the initial gathering, each caregiver will be partnered with a specific connector
  5. Encourage monthly “connections” (caregiver and connector meetings) to occur outside of a large group setting where participants can get to know each other and discuss ways to support the caregiver-child relationship, and ultimately assist that child in reaching their great potential.
  6. Offer additional support via debriefing sessions where caregivers and connectors can safely share their experience of participating in EMBRACE and seek additional support if necessary.

Will you join us in ensuring every child born in Cape Town reaches their full potential?

A great scientific case

The moment of conception when all children are equal

The moment of conception when all children are equal

The young foetus showing that the brain begins developing faster and earlier than other organs

The young foetus showing that the brain begins developing faster and earlier than other organs

The more the brain is stimulated, the more connections are developed and the better brain will function

The more the brain is stimulated, the more connections are developed and the better brain will function

Research proves that babies respond to physical affection and love as vital elements in their <strong>mental, physical and emotional development.

Research proves that babies respond to physical affection and love as vital elements in their mental, physical and emotional development.

There is scientific evidence to show that a secure environment enables optimum mental and emotional development of a child

There is scientific evidence to show that a secure environment enables optimum mental and emotional development of a child

Appropriate nutrition particularly at the early stages of foetal and young child development contributes significantly to optimum brain and physical development.

Appropriate nutrition particularly at the early stages of foetal and young child development contributes significantly to optimum brain and physical development

Many scientific articles point to the critical need for stimulation to ensure optimum brain and social developmental potential in young children - such as reading, music, playing and talking.

Many scientific articles point to the critical need for stimulation to ensure optimum brain and social developmental potential in young children – such as reading, music, playing and talking.

It has been proven that being connected and exposed to all 4 critical elements of love, security, nutrition and stimulation during the critical first 1000 days of a child’s life will significantly enhance his or her ability to reach great potential.

It has been proven that being connected and exposed to all 4 critical elements of love, security, nutrition and stimulation during the critical first 1000 days of a child’s life will significantly enhance his or her ability to reach great potential.

A Cape Town where everyone's children are somebodies - <strong>able to reach their potential.

A Cape Town where everyone’s children are somebodies – able to reach their potential.