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Welcome to Embrace

The Movement for Mothers

We’re a social movement that values and celebrates motherhood and mothers, and the critical role they have to play socially, economically and politically in South Africa.

We believe that every mother and mother-supporter can join us, and together, we can be inspired, mobilised and connected to effect change.

Push Comes to Shove

The key to ending obstetric violence in South Africa lies in elevating the voices and experiences of mothers on the ground.

To this end, we have partnered with filmmakers and impact agency, Makhulu Media to produce a mini-documentary series – PUSH COMES TO SHOVE – STORIES OF OBSTETRIC VIOLENCE.

Watch the trailer. If you would like to receive a screening pack to host your own screening of PUSH COMES TO SHOVE, please email us at