G is for Government Support
G is for Government Support
F is for Family
F is for Family
E is for Exclusive Breastfeeding
E is for Exclusive Breastfeeding
D is for Depression
D is for Depression
C is for Chronic Conditions
C is for Chronic Conditions
B is for Birth
B is for Birth
A is for Affirmation
A is for Affirmation
Breastfeeding: Centre support on moms, not mechanism
All mothers, irrespective of their socio-economic status, must have access to comprehensive breastfeeding support. This type of wrap-around support service must be robust enough to provide a sense of safety, belonging, empathy and cultural sensitivity that transcends the overly simplified tagline that “breast is best”.
K is for Knowledge
K is for Knowledge
MEDIA STATEMENT: Embrace responds to World Health Organization report on impact of breastmilk substitutes marketing on infant feeding decisions
In order to increase our chances of breastfeeding success, we need to give serious consideration to what it means to give mothers comprehensive breastfeeding support that provides them a sense of safety, acceptance, understanding and sensitivity, and that transcends the frequently espoused, overly simplified epithet “breast is best”.